What is an SEO Audit?


"Search Engine Optimization" (SEO) refers to techniques that help you achieve better rankings for your website in organic search results.

SEO Audit is a process of analyzing how well your web presence relates to best practices affecting organic search performance and identifying what factors are holding your website in rankings.


SEO Audit will reveal:

  • Technical SEO issues

  • On-page SEO issues

  • Potential off-site problems

  • Websites structure issues

  • User experience issues

  • Keyword opportunities

  • Content gaps and opportunities

  • Competitive marketplace insights

<a href=&quot;https://storyset.com/web&quot;>Illustration by Freepik Storyset</a>

Why should you do SEO audit?


SEO Audit provides a "bigger picture" view of what is happening with your website in your current state. Information is useless without direction. That's why we provide you an easy to understand recommendations and action plans. Where is a clear path to completion, prioritization with projected impact and effort associated with each recommendation. Any and all recommendations accurately lead you up to roadmap for growing your business online.

In any given year, content is added or removed from your site. It is for a reason that audits should occur on a regular basis. We recommend that websites be audited at a minimum of one per year. That allows fixing critical issues as they arise. The technical foundation isn't the end of the SEO campaign's success. It's important to pay attention to your competition's SEO campaign activity, watch for the newest search engine news and best practices, and maintain SEO activity. If your customers are visiting a physical address it is a must to maintain local SEO. All of these are elements of a successful SEO strategy and should be ongoing and maintained.

How We Do Audits:

Technical performance audit

We use a variety of tools to identify both high impact and low impact technical issues that may be holding your website back or hurting User Experience (UX). Covering both Google's Panda and Penguin updates. Having a strong technical and optimized website is crucial for the long-term success of your SEO campaign.

Websites architecture

A well-designed site architecture can improve search bot's crawlability and indexing and help to grow website authority. That means your website can rank with fewer good-quality backlinks. Auditing your existing site's architecture and mapping it out more effectively if deemed necessary.

Keyword strategy

We analyze your current set of keywords, find new keyword opportunities, prioritize a set of keywords, and then categorize your keywords based on search intent and the structure of your website.

Competitors audit

Analyzing your existing and rising new competitors on a deeper level to extract keyword ideas, new content opportunities, and backlink profiles to reverse-engineer the most successful elements of these tactics.

SEO content strategy audit

This refers to any keyword-targeted page content on your website, social media posts, events, and provides an analysis of how they impact the audience. Additionally, giving insights into how to improve underperforming content, so you know how to properly update it for higher conversion rates.

Backlink audit

Backlink audit is the evaluation of all links pointing to your website. We use a variety of methods to identify the bad, good ones and find new link opportunities for your website.

Check your websites SEO health now

Contact our SEO expert and get a free first insightful audit.