Google Ads (PPC)
Google Ads is a paid advertising platform that is also know as pay-per-click (PPC). Where advertiser pays per click or per impression on ad. It is effective way to drive qualified traffic to Your business, boost Your website traffic, receive more leads and increase Your in-store visits.
Google Ads best practices
When user types a query into the search engines field, it returns a range of results that match the searcher's intent. Keywords are words or phrases that align with what a searcher searches and tries to meet their query. Your keywords are based on which queries You want to display Your ad alongside.
Google Ads is based on bidding system, where You select the maximum amount You are willing to pay for a click on Your ad. Higher bid, better placement. There are three options for bidding: CPC, CPM, CPE.
You can select between these campaign types: Search, Display, Video, App, Shopping.
Search are text ads that are displayed in search results on a search engines result page.
Display are image-based and are shown on web pages within the Google Display Network.
Video are 11 - 20s depending on regional standards and appear on YouTube.
App promote Your mobile application through an ad displayed on Google Search Network, YouTube, Google Play, Google Display Network and more.
Shopping allow You to promote specific products and product lines with Google Merchant Canter, where You input specific product information that Google pulls from to create Your shopping ads.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to Your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Display ads are ads that are shown on the articles, videos or websites that consumers browse. With Google Ads, You may serve Your ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across the globe.
Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by Your bid for that keyword or ad group multiplied by the matched keyword's Quality Score.
Quality Score is an estimate of the quality of Your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You can see Your Quality Score by adding the Quality Score column to a report.
Click-through rate (CTR) is the ratio of the number of clicks on a specific link or call to action (also known as CTA), can be used to gauge how well Your keywords and ads, and free listings are performing.
Conversion rate is the percentage of people who saw an ad, clicked on it, and actually ordered when they arrived on Your sales page.
Ad extensions allow You to extend Your ad optimization with no additional cost. Extensions include: Sitelinks, Locations, Offer, Call or app.